OK, we admit it. The site has been stale for quite some time now. There hasn’t been much visible activity for some time now on either the public site or the actual application. In an effort to get some momentum to move forward, we decided that we needed to gut things and start with a new approach.
Our previous framework that we used for the public site (home page, features, about, forum, blog, etc.) was quite bulky and awkward to use. Not long after our last redesign, we found ourselves not caring too much for how it worked. We finally said ‘Enough!’ and have replaced the giant, multi-purpose website/blogging/forum framework, with several specialized solutions. While the integration may not be as seamless as we would like, the end-user experience and features for everyone (you and us) should be better. In addition, this allows us to offload some of the admin tasks associated with keeping all the pieces running.
Web site
The site has been redesigned from the ground up. Again, the previous framework made it really difficult to design the site the way we wanted, so we just put content out there and tried to make it look the best we could. Hopefully this new design is a little more friendly and has some marketing hooks that will result in a few more conversions.
Blog
We migrated all of our current posts to a new install of WordPress. WordPress is the most popular blogging platform out there right now. We have used it for several years now on our personal blogs and love the features and flexibility that it brings to the table. Hopefully with this in place, we can finally fulfill our promises of posting more often.
Discussions & Feedback
The previous framework had a nice forum implementation. We got a little bit of traffic on it, but not too much. Lately it has been really quiet. Unfortunately, a quiet forum is a bit like a empty parking lot when it comes to attracting visitors to your store, restaurant or site. We have seen several sites lately whose sole purpose is to provide the community infrastructure around improving your site. Sites that allow you to provide input, vote up features, submit bugs, etc. We settled on GetSatisfaction and are really looking forward to working with you there.
Hopefully we haven’t broken anything in the process of making the changes, but let us know in the comments if we did.